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Wausau, WI

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Wausau, WI

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Demographics

Predominantly WhiteSimpson's Diversity Index: 38
Population39,893
Foreign Born3.4%
Population Density2,075people per mi²
Median Age38.4 yrs
Demographics Trajectory
StableSince 2010, this city has held a relatively stable population and racial composition.
Current Race / Ethnicity Breakdown
Population Trends

Quality of Life

Overall Quality Of Life
A-
Great

A high quality of life with strong walkability, manageable living costs, healthy neighborhood signals, and solid amenity access.

Quality of Life blends cost of living, nearby amenities, socioeconomic signals, and neighborhood character. City-level scores represent the whole municipality; individual neighborhoods can differ.

Cost of Living

71/100

29% below national average

A+

The Real Cost of Living in Wausau, Wisconsin

TierIndividualFamily (4)
Survival $15k$29k
Comfortable $30k$45k
Luxury $106k+$165k+
Elite (Top 5%) $125k+$194k+
Affordability Ratio

139%

The Hood Index™

A metric tracking the socioeconomic signals of the area.

A+
Hood Index scan area
Luxury Lean91%
RisksNeutralGrowth
Premium
40
Positive
40
Poor
7
Negative
4

Groceries

4 within 10 miles

0.6mi

Gas

0 within 10 miles

Hospital

3 within 20 miles

2mi

Airport

Wausau Hospital Center Heliport

1.9mi

Post Office

USPS — Wausau, WI

0.2mi

Critical Amenities

Golf5Nearest 2.4 mi
Camping20Nearest 64.9 mi
Marina0Nearest 10.9 mi
Winery0 
Ice Rink0Nearest 33.1 mi
Gun Range5Nearest 5.2 mi

Affluence Level

Overall Affluence Grade
C-
Average

A middle-class area roughly in line with national averages across income, home values, education, and employment.

Median HHI
$62k+4.4%
18% below US avg
Est. Avg Net Worth
$513k
22% below US avg
College Educated
30.0%
14% below US avg
WFH
12.7%
11% below US avg
Homeownership
57.6%
12% below US avg
Median Home
$156k
45% below US avg

Crime

Overall Crime Grade
B+
Safe

Generally safer than 68% of comparable U.S. locations.

Crime Rate
9.9
Incidents per 1,000 residents
5yr Trend
−46.8%
Overall crime change since 2020

Violent Crime

5yr−37.7%
Homicide
0.05 / 1k Residents43% above state avg
Robbery
0.05 / 1k Residents81% below state avg
Aggravated Assault
1.66 / 1k Residents1% above state avg

Property Crime

5yr−55.9%
Burglary
0.52 / 1k Residents41% below state avg
Larceny-Theft
5.98 / 1k Residents16% below state avg
Motor Vehicle Theft
0.72 / 1k Residents41% below state avg
Source: FBI Crime Data · 2025

Political Climate

Cook PVI: R+11Leans Conservative

District shown is the primary district for this city’s centroid. Cities may span multiple districts.

Presidential history data unavailable.

Personal Sovereignty

Personal Sovereignty measures your capacity for self-reliance and independence with minimal government friction. Higher scores mean fewer barriers between you and the way you want to live... but it assumes you have the space you need and good neighbors.

Overall Sovereignty Grade
C+
Moderate

Moderate friction. Expect trade-offs in some aspect of personal liberty and independence.

State Policy

Tax Burden
C-
Weak10.9% of income
Property Rights
C-
FairIJ Grade C-
Firearm Rights
B-
GoodFPC Grade B-
Homeschooling
A-
GoodLow regulation

Energy independence: Importer (15% of energy produced in-state)

Personal Liberty

Raw Milk
A-
OpenFarm sales legal
Gambling Laws
D+
RestrictedTribal · Poker · Betting
Marijuana Laws
F
ProhibitedIllegal

Homesteading

Growing Season162 days196 frost-free
Annual Rainfall36.8"
Elevation1,201 ft

Strategic Assessment

Strategic Assessment grades tactical survivability using Joel Skousen's Strategic Relocation framework. Major population centers, blast zones, natural disasters, and border exposure all drive risk — lower exposure means a more defensible position in a crisis.

Learn more about Strategic Relocation ($)
Overall Strategic Grade
C
Exposed

Meaningful friction. Expect exposure to either population pressure, blast zones, or natural disaster risk. Consider buying a retreat property.

Strategic Pillars

City Proximity
B
Fair235 mi to nearest major city
Pop. Density
D-
Poor2,075/sq mi
Fallout Danger
D-
Poor2 within ~30 mi
Natural Disaster
F
PoorInland Flooding
Border / Coast
A+
Greatborder 194 mi · coast 817 mi
FEMA Expected Loss$74.9M/yrfor the county

* Values derived from national, state, county, city and local statistics and may differ in a specific area. Last updated: 2026-04-19T09:25:02.000Z

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