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New Berlin, WI

Photo: Wikipedia

New Berlin, WI

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Demographics

Predominantly WhiteSimpson's Diversity Index: 28
Population40,384
Foreign Born1.8%
Population Density1,109people per mi²
Median Age45.9 yrs
Demographics Trajectory
StableSince 2010, this city has held a relatively stable population and racial composition.
Current Race / Ethnicity Breakdown
Population Trends

Quality of Life

Overall Quality Of Life
A-
Great

A high quality of life with strong walkability, manageable living costs, healthy neighborhood signals, and solid amenity access.

Quality of Life blends cost of living, nearby amenities, socioeconomic signals, and neighborhood character. City-level scores represent the whole municipality; individual neighborhoods can differ.

Cost of Living

121/100

21% above national average

A-

The Real Cost of Living in New Berlin, Wisconsin

TierIndividualFamily (4)
Survival $22k$42k
Comfortable $67k$98k
Luxury $167k+$258k+
Elite (Top 5%) $196k+$304k+
Affordability Ratio

99%

The Hood Index™

A metric tracking the socioeconomic signals of the area.

A+
Hood Index scan area
Luxury Lean94%
RisksNeutralGrowth
Premium
29
Positive
14
Poor
0
Negative
3

Groceries

5 within 10 miles

1.2mi

Gas

20 within 10 miles

1.5mi

Hospital

20 within 20 miles

1.4mi

Airport

ORD — O'Hare International

69.6mi

Post Office

USPS — New Berlin, WI

1.3mi

Critical Amenities

Golf11Nearest 2 mi
Camping7Nearest 12.5 mi
Marina0Nearest 12 mi
Winery1Nearest 6.7 mi
Ice Rink0Nearest 14.7 mi
Gun Range3Nearest 1.5 mi

Affluence Level

Overall Affluence Grade
B-
Good

An upper-middle-class area. Household wealth, education levels, and homeownership run ahead of national benchmarks.

Median HHI
$97k+2.8%
30% above US avg
Est. Avg Net Worth
$1.1M
61% above US avg
College Educated
46.6%
33% above US avg
WFH
13.5%
6% below US avg
Homeownership
76.0%
16% above US avg
Median Home
$344k
22% above US avg

Crime

Overall Crime Grade
A+
Very Safe

Lower crime rates than 95% of comparable U.S. locations.

Crime Rate
5.8
Incidents per 1,000 residents
5yr Trend
−8.5%
Overall crime change since 2020

Violent Crime

5yr+18.6%
Homicide
0.00 / 1k Residents100% below state avg
Robbery
0.00 / 1k Residents100% below state avg
Aggravated Assault
0.25 / 1k Residents85% below state avg

Property Crime

5yr−35.5%
Burglary
0.42 / 1k Residents52% below state avg
Larceny-Theft
4.64 / 1k Residents35% below state avg
Motor Vehicle Theft
0.27 / 1k Residents77% below state avg
Source: FBI Crime Data · 2025

Political Climate

Cook PVI: R+11Leans Conservative

District shown is the primary district for this city’s centroid. Cities may span multiple districts.

Presidential Voting Trends for New Berlin, Wisconsin
Dem Rep
30%40%50%60%70%2000200420082012201620202024

Personal Sovereignty

Personal Sovereignty measures your capacity for self-reliance and independence with minimal government friction. Higher scores mean fewer barriers between you and the way you want to live... but it assumes you have the space you need and good neighbors.

Overall Sovereignty Grade
C+
Moderate

Moderate friction. Expect trade-offs in some aspect of personal liberty and independence.

State Policy

Tax Burden
C-
Weak10.9% of income
Property Rights
C-
FairIJ Grade C-
Firearm Rights
B-
GoodFPC Grade B-
Homeschooling
A-
GoodLow regulation

Energy independence: Importer (15% of energy produced in-state)

Personal Liberty

Raw Milk
A-
OpenFarm sales legal
Gambling Laws
D+
RestrictedTribal · Poker · Betting
Marijuana Laws
F
ProhibitedIllegal

Homesteading

Growing Season173 days225 frost-free
Annual Rainfall40.8"
Elevation883 ft

Strategic Assessment

Strategic Assessment grades tactical survivability using Joel Skousen's Strategic Relocation framework. Major population centers, blast zones, natural disasters, and border exposure all drive risk — lower exposure means a more defensible position in a crisis.

Learn more about Strategic Relocation ($)
Overall Strategic Grade
C-
Exposed

Meaningful friction. Expect exposure to either population pressure, blast zones, or natural disaster risk. Consider buying a retreat property.

Strategic Pillars

City Proximity
F
Poor12 mi to nearest major city
Pop. Density
C-
Weak1,109/sq mi
Fallout Danger
B+
Good4 within ~30 mi
Natural Disaster
F
PoorInland Flooding, Cold Wave, Tornado, Hail, Heat Wave
Border / Coast
A+
Greatborder 267 mi · coast 720 mi
FEMA Expected Loss$138.3M/yrfor the county

Key Distances

Nearest Major CityMilwaukee577k people are 12 mi away
Nearest Major AirportNo hub airport within 50 mi
Distance to State Capital65 miMadison, WI
Nearest Prison11 mi2 within 25 mi

* Values derived from national, state, county, city and local statistics and may differ in a specific area. Last updated: 2026-04-21T10:43:07.000Z

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